Opportunities Their Respective Potentials †Myassignmenthelp.Com

Question: Discuss About The Opportunities Their Respective Potentials? Answer: Introducation The case organization Nokia, is Finnish multinational in information technology and communication business. The company has several divisions/avenues through which it operates and transacts business. Among these divisions is the handset division which has a reputation across the world for its durable and reliable handsets with wide market acceptance across the world. (Pai, 2015). Project topic In the year 2014 Nokia Corporation sold its handset making division to Microsoft Corporation and decided to focus on its other areas of its telecommunication business. However three years later in 2017 Nokia is making a comeback into mobile phones market by introduction of a trio three of Nokia branded phones running on Android operating s namely Nokia 6, 5 and 3. One of the biggest opportunities Nokia Corporation can leverage on as it attempts to gain a market share in Smartphone business is their brand name. Many consumers still recognize Nokia phones because of their reliability and durability. Perception is everything in sales once a product has a good perception in the market even if it disappear for a while consumes will likely receive it back well if its re-introduced. The phones also tend to have much higher resale value compared to other brands which exist in the market. They are also easy to use and the lower segment of the Smartphone market will likely prefer Nokia brands over competition. The price range is also wide which in turn translates to wider market for the Nokia brand of handsets. (Leelakulthanit and Hongcharu, 2012) Purpose of the research Therefore, the purpose of this research is to carry out an investigation into opportunities available to Nokia for its handset division even as it embarks on reintroducing the devices back into the market. The research will analyze and highlight these opportunities to Nokia Corporation and make recommendation on how best it can tab on them in order to successfully re-launch its handset product back into the marketing. (Allen, Graupera and Lundrigan, 2010) The following concepts/theories relate to this topic. PESTLE analysis SWOT analysis The research will take the form of single case study in the name of Nokia corporation handset division as a unit of analysis. The secondary data will be collected from a number of previously done researches on the same topic as well as other forms of publications that fall within the area of study of this particular research. In particular the research will leverage on the following industry reports Global Market Analysis and Outlook: Disruption In Change Market (Anon, 2017) and Smartphones Market Trends (Strategyr.com, 2017) among other industry related reports. The research will also draw secondary data from Nokias annual reports (Nokia, 2011; Nokia 2012; Nokia 2014). The information will be used to indentify opportunities available in Smartphone sectors and draw comparisons to Nokias opportunities. The research will utilize both qualitative and quantitative data analysis to identify Smartphone market opportunities available in the market and quantify these opportunities to see the ir respective potentials. References Allen, S., Graupera, V. and Lundrigan, L. (2010). Pro Smartphone Cross-Platform Development. Berkeley, CA: Apress. Anon, (2017). Global Smartphone Market Analysis and Outlook: Disruption in a Changing Market. [online] Available at: https://www.lenovo.com/transactions/pdf/CCS-Insight-Smartphone-Market-Analysis-Full-Report-07-2014.pdf [Accessed 14 Sep. 2017]. Behrer, M. (2011). How Cool Brands Stay Hot. Kogan Page. DePamphilis, D. (2016). Mergers, acquisitions, and other restructuring activities. Amsterdam: Elsevier Academic Press. Ford, C. (2013). Smartphone Apps on the Mobile Web: An Exploratory Case Study of Business Models. SSRN Electronic Journal. Lee, G. (2016). Analysis of Characteristics of Smartphone M-Commerce Users. The e-Business Studies, 17(1), p.173. Leelakulthanit, O. and Hongcharu, B. (2012). Factors Influencing Smartphone Repurchase. Journal of Business Economics Research (JBER), 10(11), p.623. Mallegg, K. (2014).Business plans handbook. Nicholson, A., Elad, J. and Stolarz, D. (2010). Starting an iPhone application business for dummies. Hoboken, N.J.: Wiley. Pai, V. (2015). Nokia Ltd: Travails of a Market Leader. Vision: The Journal of Business Perspective, 19(3), pp.276-285. Strategyr.com. (2017). Smartphones Market Trends. [online] Available at: https://www.strategyr.com/MarketResearch/Smartphones_Smart_Mobile_Phones_Market_Trends.asp [Accessed 14 Sep. 2017]. Tavana, M. (2012). Developing business strategies and identifying risk factors in modern organizations. Zammetti, F. (2013). Pro iOS and Android Apps for Business. Berkeley, CA: Apress.